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Thursday April 23, 2009Micah joins 'There is Moore to know' campaign

By Rhonda Richards | In Charity

Micah has joined several England teammates in a campaign by the Team England Footballers Charity to help raise the profile of the dangers of bowel cancer, the second most common cause of cancer deaths in the UK.

The promotion see internal organs digitally imposed on to images of Micah and fellow England internationals David James, Shaun Wright-Phillips, Michael Carrick, Theo Walcott and Rio Ferdinand.

The campaign is being run in coordination with the Bobby Moore Fund for Cancer Research UK, an initiative that has already raised £12 million to support cutting-edge research.

The Bobby Moore Fund for Cancer Research UK was set up in 1993 following the death of Bobby Moore from bowel cancer at the age of 51, but with disease killing 44 people each day, the latest campaign has been timed to coincide with St George’s Day as well as Bowel Cancer Awareness Month to ensure it receives as much publicity as possible.

The photos were taken by leading sports photographer John Davis and will also be accompanied by behind-the-scenes shots as captured by Terry O’Neill, a friend to Bobby Moore, while the players themselves will take part in interviews and media appearances to discuss the campaign.

‘There is Moore to Know’ will use four key strategies to tackle the problem. The first, ‘Saving lives’, is designed to giving people advice as to how to recognise the symptoms associated with bowel cancer, while the second stage – ‘Defend your body’ – provides more information on what lifestyle changes can cut your chances of suffering from the disease.

‘Pass the message on’ encourages people to pass on the information to their friends and family, while ‘Attack the disease’ offers support for those wishing to raise funds for the campaign.

The Team England Footballers Charity chose to support the Bobby Moore Fund in 2007 following the founding of their own charity, and they are donating international match fees as well as their time to raise even more money in the lead up to the 2010 World Cup.

Stephanie Moore MBE, Bobby’s widow, said: “The support of the current England squad means so much to me and to the Bobby Moore Fund as a whole. Through this campaign, the players will help raise awareness of bowel cancer. Not only are we reaching a wide audience via the media and advertising outlets; selected images will also feature within bowel cancer leaflets and posters in doctors surgeries across the country. To have Terry O’Neill working with us on this project is also very special, Bobby would have been delighted.”

On his involvement, Micah said: “Bowel cancer is a serious issue in the UK and to help raise the profile of a campaign such as ‘There is Moore to Know’ is the least I can do.”

“Hopefully this will go some way to helping to supporting the Booby Moore Fund’s campaign, and eventually help reduce the number of people suffering from the disease.”